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Posts from the “Announcements” Category

NorthernGRADE Los Angeles Is Coming

Posted on March 15, 2013

I was hanging out with our pal Karl Thoennessen from Rogue Territory last night and he mentioned that NorthenGRADE, the menswear-centric pop-up shop located frequently between Chicago and Minneapolis (though recently moving around a bit), was coming to our fair city. Wouldn’t you know it? He was right. The show carries on here in sunny Los Angeles, CA. and oh-so soon. If you’re in the area, this is probably your best bet in the next year (at least) to see anything like this happening in LA so I highly recommend going out. Brand list and info posted in the image above, abridged version below. Real deal details here. NorthernGRADE Los Angeles April 6 & 7 821 E. 3rd Street Los Angeles, CA. 90013

A Recap of 2012

Posted on January 4, 2013

Thanks and Happy New Year! 2012 was a very important year for us. It saw the addition of our creative director, Steve Streisguth. We expanded from our start in Philadelphia, PA. to a second arm in Los Angeles, CA. It launched the first video productions facilitated by The American Classic. We took part in the creation of two albums, created 45 unique posts, covered several events, curated Natural Process, created product shots, lookbooks, and more. Our viewership is up 536% over 2011, not even factoring in things like Tumblr and Twitter, and we couldn’t be more proud of that. We’ve come a long way since our humble beginnings in 2010 and for all of you out there reading this, thank you for your support.…

The Battle Royale of the American Made Shirt

Posted on November 7, 2012

Over the past few months, we’ve been rolling around Los Angeles photographing shirts from several of America’s premiere makers. This has been an awesome hands-on opportunity for us to get very familiar with the construction and fabric offerings from these companies as we’re always trying to expand our knowledge on brands and their products. Over the coming weeks we’ll be rolling out a new mini-series featuring these shirts and our critiques and praise for each. The bottom line with shirting is that no cut will fit everyone perfectly, but some of these have gotten pretty damn close. Featured will be Hamilton 1883, New England Shirt Co., Taylor Stitch, Brooks Brothers, Rogue Territory, and Lumina Clothing Co. We’re very much looking forward to sharing these…

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