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Inquiries & Responses Vol. 11: Andrew Apostola

Posted on November 26, 2012


Unless you’ve been living without the internet on a backwoods Alaskan retreat for the last eight months, chances are you’ve heard of the relatively new Svbscription service from the folks that brought you Portable. In case you haven’t, Svbscription is a luxury curated subscription service for men, released quarterly and based on a one-word theme. The items in the parcel below were curated around the theme of Study, and included an aluminum fountain pen by German manufacturer Kaweco, a suede folio by designer Loden Dager, a copy of the The Yips by author Nicola Barker, and finally two fragrances from Le Labo with a custom engraved metal travel tube. I haven’t been so excited to receive something in a long time, and regularly harassed the mailman until I finally saw a package with that familiar tape. I did my best to open everything slowly and really take it in, but sometimes your enthusiasm gets the best of you. Svbscription curates very high end designer items and custom collaborations, and it is very very likely that you will be receiving something that only a few hundred people in the world own.

The third incarnation, based around the theme of ‘Leisure’ is anticipated to be their best parcel to date, and is set to be released in the beginning of December. Earlier this month, we sat down with Andrew Apostola: co-founder and creative director for Portable, CEO of Svbscription, and probably one of the most down to earth guys in the industry. We decided to present the interview in it’s entirety, discussing topics from the subscription service model, retail in the Web 2.0 era, and what it takes to redesign aging retail models and connect the designer more directly with the consumer.

Would you like to win one of five limited-edition parcels co-curated with Brooklyn Magazine? Details at the bottom of the article!

Inquiries & Responses vol. 10: Rogue Territory

Posted on October 9, 2012

A few weeks ago I visited Karl Thoennessen, the man behind Rogue Territory, at his workshop and studio in his home in Atwater Village, a little neighborhood nestled in between Griffith Park, Silverlake, and Glendale. I was living near Silverlake at the time and it was a quick drive over to his place on a weekday morning, though given the unpredictable nature of Los Angeles traffic I gave myself ample time for the short cruise across the 5 freeway. After arriving nearly 15 minutes early at his place and having just got a text from him asking if I wanted anything from Proof Bakery, I circled the block. Twice. Click below for the interview and photo set.

Inquiries & Responses vol. 09: Little Baby’s Ice Cream Interview

Posted on August 6, 2012

If you’ve been in Philadelphia for almost any kind of event this summer, chances are you’ve heard of Little Baby’s Ice Cream. If you haven’t, but you’ve been online in the last few days, I can guarantee that someone has shown you their latest commercial, which pulled in half a million views since it was posted this week. That’s a third of the population of the City of Brotherly Love, where Pete Angevine, Jeffrey Ziga, and Martin Brown get awesome and make ice cream an experience like no other. Click below for more photos and the interview.

Inquiries & Responses vol. 8: Rogue Wave Surf Shop

Posted on June 11, 2012

Rogue Wave Surf Shop

Charleston, SC.

This is the eighth in a series of interviews with people who have a keen interest in menswear, style, design, or generally cool stuff. Most of these people are doing something of great note that you should absolutely take a look at.
In the early spring I took a trip to escape the cold and rain of Philadelphia and hit the road with my band to play some shows in the Charleston, SC. area. Not only is the area remarkably beautiful but the people are also incredibly hospitable. Charleston’s a town that, through thick and thin, has looked ahead without forgetting it’s past. I had an afternoon off and wanted some recommendations of places to check out so I sent an email to K. Cooper Ray, better known as the man behind Social Primer, asking for some hometown advice. At the top of the list was the one and only Rogue Wave Surf Shop, known for their quirky approach to peddling both surf goods, menswear, and lifestyle functions. It was a rainy afternoon so I cruised by a few shops and saved Rogue Wave for last.


I met with owner Rhett Boyd who was quite honestly and quite unexpectedly one of the nicest and most genuine dudes I’ve met since starting The American Classic. With basically zero knowledge of what I do or why I was there, he showed me around the two room shop on the first floor of a beautifully secluded house on the north side of the main drag through Charleston. I snapped some photos and checked out the goods while his wife and young son visited outside. The shop sells products from Baxter of California, Iron & Resin, Imogene + Willie, Gato Heroi surf boards, Penny skateboards, Yellow Rat trunks and shirts, and many more including a few pairs of selvedge denim and other accoutrements. There’s some amazing things on the horizon for Rhett and his company and we’re excited to watch it unfold. We bounced a few interview questions back and forth and this is what we wound up with. Click below to read the full article and interview and view all of the photos.

Inquiries & Responses vol. 07: Ryan Berger of Simple Threads

Posted on January 24, 2012

This is the seventh in a series of interviews with people who have a keen interest in menswear, style, design, or generally cool stuff. Most of these people are doing something of great note that you should absolutely take a look at. If you haven’t heard of Simple Threads then it’s time to expand your blogroll. Ryan’s been dishing up stellar photography paired with great anecdotes about products, travels, and brands since 2010 and has been growing within the community with each passing month. The dude can write, which is important, but what really makes Simple Threads stand out is the photography; I guarantee at some point you’ve seen his signature split-toned early-evening-sunset-soaked photos of his growing collection of great American made clothing. I spent a few hours with him and his fiancé in New York City at the Pop-Up Flea (he provided the photos for the linked post) this past fall when we decided to do this interview. He’s an all-around genuine guy who’s got some great things to say about thinking for yourself, buying American-made, and gives a nice rundown of some brands he’s very excited about. Click below to read the entire interview as well as view some great photos from Ryan.