Writing, reviews, interviews, photography.

Posts from the “Announcements” Category

A Recap of 2012

Posted on January 4, 2013

Thanks and Happy New Year!

2012 was a very important year for us. It saw the addition of our creative director, Steve Streisguth. We expanded from our start in Philadelphia, PA. to a second arm in Los Angeles, CA. It launched the first video productions facilitated by The American Classic. We took part in the creation of two albums, created 45 unique posts, covered several events, curated Natural Process, created product shots, lookbooks, and more. Our viewership is up 536% over 2011, not even factoring in things like Tumblr and Twitter, and we couldn’t be more proud of that. We’ve come a long way since our humble beginnings in 2010 and for all of you out there reading this, thank you for your support. 2013 will bring changes that will allow us to share better content to a broader audience. Be prepared for some new types of programming that you haven’t seen from us before. Hope you’ll stay tuned and we’re looking forward to another year!

Top posts of 2012:

Top Search Terms of 2012:

  1. “derringer cycles for sale”
  2. “the american classic”
  3. “trove general store”
  4. “frank and oak review”
  5. “hammarhead industries daypack review”
  6. “teppei teranishi”
  7. “red wing iron ranger”
  8. “uniform wares”
  9. “best made hudson bay axe”
  10. Variations of Hammarhead Industries Daypack
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The Battle Royale of the American Made Shirt

Posted on November 7, 2012

Over the past few months, we’ve been rolling around Los Angeles photographing shirts from several of America’s premiere makers. This has been an awesome hands-on opportunity for us to get very familiar with the construction and fabric offerings from these companies as we’re always trying to expand our knowledge on brands and their products. Over the coming weeks we’ll be rolling out a new mini-series featuring these shirts and our critiques and praise for each. The bottom line with shirting is that no cut will fit everyone perfectly, but some of these have gotten pretty damn close. Featured will be Hamilton 1883, New England Shirt Co., Taylor Stitch, Brooks Brothers, Rogue Territory, and Lumina Clothing Co. We’re very much looking forward to sharing these photos and opinions with you. Stay tuned.

In Support Of Portable’s “Curator’s Conference”

Posted on August 16, 2012

Portable (one of the most important online curator’s of video pertaining to the arts, culture, fashion, and more) has announced their “Curator’s Conference” in New York City on September 5th, 2012 and we couldn’t be more excited to be in attendance. I’m no conventioneer, I’ve never been to a conference before, but something tells me this is going to be a little different than your typical workweek “vacation”. It’s a one day event held in the Walter Reade Theatre at the Lincoln Center featuring nine thought leaders from within the creative industry ranging from filmmakers to thought provokers all with one thing in common: presenting highly curated content. Here’s Portable’s official release about the event:

The Curators Conference is a day long event featuring the leading international curators and creators of culture across fashion, film, design, music and technology. Debuting at New York Fashion Week, the Curators Conference features the presentations, ideas and conversations of thought leaders who are at the forefront of their respective industries.

The event is catered to creative professionals, with the format exploring the many worlds where curation and creativity intersect with modern culture. We offer a diverse range of speakers—from digital strategists to music video directors—and focus on generating ideas, conversations and emerging trends. Portable hopes these exciting events will inspire audiences, foster industry innovation and promote risk taking within creative disciplines.

The Curators Conference takes place on September 5th, 2012 at the Walter Reade Theatre, Lincoln Center and is the first in a series of conferences presented by Portable in New York City. 

The list of presenters includes the following:

Susie Bubble – Editor and owner of Style Bubble, an online commentary and presentation of women’s fashion.

Warren Fu – One of the most important music video directors working currently in addition to a creator and designer for several huge films including the newer Star Wars series and Indiana Jones.

Philippe von Borries – Founder of Refinery29, a company intersecting content creation and commerce, based around the fashion industry.

Soraya Darabi – Media maven with work including projects with The New York Times, founding Foodspotting, and sitting on the board of General Electric.

Chris Corrado – Show director for Capsule, an incredibly important fashion industry event spanning a few cities over several dates, and director of sales for BPMW Agency.

Gia Coppola – A fashion photographer and filmmaker working with the likes of Vogue Japan and Jason Schwartzman for an Opening Ceremony short.

Josh Rubin – Editor in Chief of Cool Hunting, an incredible online publication regarding literally all things cool.

Rodrigo Calvo – Head of the New York Office for Mr. & Mrs. Smith, a boutique hotel booking service.

Carrie Scott – Director of the SHOWstudio Shop, the quirky retail portion of a fashion industry film giant.

We’re very much looking forward to attending this incredible conference as well as meeting all of you there, too. Make sure to buy your tickets soon! They won’t last forever.

If you buy your tickets within the next twelve hours from the publication of this article [12pm. Central time 8/16] you can receive 50% off the face price of your admission with the code “CONFERENCE12”. This ends at midnight 8/16

We’re Expanding!

Posted on August 9, 2012

It’s official. Many of you are already aware but on Saturday morning I will be packing up the vehicle and permanently relocating from Philadelphia to Los Angeles. It’s a decision I made years ago and the timing has finally proved right for my girlfriend and I to make it our new home. The move will take a little over a week (we’re taking our time: it’s a long drive) but we’ll be up and fully operational by the end of the month. We couldn’t be more excited to explore another side of the country and bring you even more diverse programming. Steve, the ever-talented creative director of The American Classic, will still be here in Philadelphia maintaing our East Coast perspectives, so not to worry: there will still be plenty of content generated from here. This also gives us access to a whole host of cities, brands, shops, creators, innovators, and events that we were sad to be uninvolved with before.


If you’d like to follow along on the move and the cross-country road trip, you can follow me on Instagram (@alexfrankel). There will likely be a photo recap of my time traveling but more will come from Instagram that won’t make it on the website. As always, thanks for your loyal readership. See you on the West Coast!

Eliot & Eads’ Kickstarter Campaign & First Single

Posted on May 8, 2012

[vimeo https://vimeo.com/41766260 w=1000&h=600]

As you’ve seen over the past few weeks we’re doing a lot of work with Eliot & Eads, an Americana Rock group originally from St Louis, MO., now scattered across the country. I drum for the group and we’ve been playing music together for several years. To see this album finally come to fruition, after attempting to record this several years ago without proper knowledge of what we were doing, is a personal victory on a number of levels; In addition to playing in the band, I produced the record with Peter (the singer/songwriter for most of these tunes), mixed the entire album, and edited all of the video. Steve Streisguth, your immensely talented director of photography here on The American Classic, shot 95% of the video used in the promotion of this record. Today the Kickstarter campaign to complete the record (The Flyover States) has launched in addition to the first single from the upcoming release, titled “Yellow Rose”.

“Yellow Rose” was an interesting track from the get-go. It wasn’t written for the original album and, I believe, was initially intended to be an acoustic track. After getting the band together (a rare occasion when the members live in Philadelphia, Washington D.C. and New Orleans), it sounded too good not to record it this way. Take a listen and I certainly hope you enjoy it. If you’ve got any spare change in your pockets or are looking to fund some arts-related things, we’d certainly appreciate your consideration. While we understand that many folks can’t part with cash right now, help us spread the word and we’ll be just as appreciative. Thanks in advance.

Links:

Eliot & Eads’ Kickstarter Campaign

Eliot & Eads on Vimeo

Eliot & Eads’ website

On the Lookout vol. 03: Confirmed Stock 4/28

Posted on April 16, 2012

Finding out that Confirmed Stock is happening in not-so-far-away Baltimore, MD was very exciting for us; we don’t get to go to many big events like this as they either happen in New York and require big budgets or in Los Angeles and we simply can’t make it out there. This is happening close to home and we’re happy to be covering it. It’s an “innovative menswear-focused pop-up market” featuring some seriously excellent brands from around the country. The event is organized by Neal Shaffer and Drexler with the idea that these brands, largely unavailable in Baltimore currently, will bring awareness to the forward-motion of menswear and drive a need to have such brand’s presence in the city.

Confirmed Stock is really about giving men in the Baltimore area a chance to not only buy great stuff but also make more mindful decisions about how they spend their money,” said co-organizer Neal Shaffer. “Our vendors offer amazing products and that’s the main thing, but equally important is the fact that these are people you can buy from and feel good about where your money is going.”

“We’re looking to move the landscape forward for men’s style in Baltimore,” said co-organizer Chris Walbert. “The brands we’re showcasing have never had a Baltimore presence before, or if they have, it’s been a small one. In that regard, we see Confirmed Stock as just the beginning.”

We’re stoked to make the trip down to check out the excellent event these guys have planned. If you see Steve or I wandering around taking photos, do make sure to say hello. This will be the first event I’ve covered with more than one shooter/schmoozer so we’ll be covering quite a bit of ground. We’re very excited to see all of the brands and can’t wait to share the photos with you.

[vimeo vimeo.com/34173469 w=1000&h=600]

Here are the dirty details:

Confirmed Stock

04/28/12

11 a.m. – 5 p.m.

2640 St. Paul St. (in a former Church)

Baltimore, MD. 21218

Here’s a list of the featured brands:

Almanac Industries

Ball and Buck

Blue Claw Co.

Cause and Effect

Corter Leather

CXXVI

Federal Store 

Fischer Clothing

Greenwich Vintage Co.

Hellbrand Leatherworks

Jack Robie

Lumina Clothing

Mister Crow

Randolph Engineering

Ruell and Ray

Sandtown Millworks

Sixteen Tons

Two Inch Cuffs