I took a trip down to Newport Beach, CA. to visit Almond Surfboards, nestled on the north side of Newport Bay. Moving to California has provided me with the insight that whether or not you surf, you know someone here who does and by proxy you’ll become extremely familiar with a host of brands and their product lineups that you never even knew existed before. I can’t remember specifically where or when I had heard of these guys but was thrilled when their email popped up in my inbox.
The shop itself is a beautiful space, reflecting the hard work and perseverance of a brand founded by a few young guys with a dream. Everything had a story, from the way products were displayed to the designs on the t-shirts and the art on the walls. Nothing was thrown up without care or a reason which is impressive; I’ve visited plenty of shops (most of which never made it on this site) where trinkets and props make up the majority of the space and nothing holds true value for the customer rather than the limited, precious items they have for sale. Not only does Almond maximize the small space they’re working with to display their famed surfboards perfectly but their retail display of men’s clothing shares the stage wonderfully. Even being a non-surfer, visiting this shop is completely worth it for any guy looking for some California inspired wear without feeling like a beach rat. Click here to view the rest of the article and photos.