Writing, reviews, interviews, photography.

Posts by A. Frankel

Spruce Grooming Cream

Posted on August 17, 2015

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I have a pompadour hairstyle, if you will, and that takes some serious stuff to keep it in shape on a long day. My day-to-day changes frequently and these days I find myself more often in the field filming or shooting rather than sitting at my desk. Sometimes I just don’t want to put in the god damned effort to make my hair stand up all day and on those days I typically wear a hat, though recently I’ve been searching for a solution that will make this mess still look somewhat clean and styled while taking super minimal effort.

Enter Spruce Grooming Cream. A thick, pasty substance that looks like cake frosting but functions like a dream. This stuff goes in thick, but not too thick so that it rips out hairs while you’re working it in. On two shoots thus far it’s held it’s own in keeping my hair up and out of my face while taking no more than ten seconds to apply and not looking like a helmet. Lucas Larson, owner of Spruce, likes to emphasize that this stuff also smells great. You might think, no shit, it’s a grooming product – why wouldn’t it? You’d be surprised at how often the stuff I come across either smells like chemicals or like nothing at all. It’s a nice change of pace. I don’t need my hair to give off an aroma (I have cologne for that) but it’s nice to know there’s something there pulling double duty. Click here to view the full article.


Weekend Adventures Vol. 3: Big Sur, CA.

Posted on March 17, 2015


I’m reprising an old series here, “Weekend Adventures: The Art of Getting the Fuck Out”. I go in cycles with Los Angeles, like almost anywhere I’ve ever lived. Sometimes it’s the place. It’s the only place. It’s where I have to be and I’m thrilled with it. Sometimes I really need to get the fuck out. These are the chronicles.

My girlfriend and I go to Big Sur every few years. People ask me, what’s so great about Big Sur? What do you do? The answer, my friends, is everything and not much. And that’s what’s beautiful about it. Think about all the time you spend packing shit in on your weekends just trying desperately to get the most out of the few waning hours you have to royally fuck off. Now go on vacation to Big Sur and cut that shit out. You can do everything and you can do nothing. It’s your time, you’re an adult. Spend it as you wish. The best part about it is that you can be just as happy running around on trails as you can be with a beer in your hand and your feet dunked in the river. Last time we went we weren’t entirely prepared for it’s majesty and were blown away by it’s incredible splendor. This time around, we knew what we were getting into and prepared both our eyeballs and our tastebuds for what was to come. Stocking the car up with our usual pumpkin/sunflower seed blend and plenty of water and coffee, we hit the road. Click here for the full article and photo set.


Field Trip: Clark & Madison in Los Angeles, CA.

Posted on March 3, 2015

 I was fortunate enough to meet Dina and Frosti of Clark & Madison while at Unique Camp in Big Bear, CA. I don’t talk about my experience at Camp as much as I should but it was a fantastic weekend which introduced me to a host of new brands much like Clark & Madison. They’re kind of a menswear shop, kind of a women’s shop, kind of a bag maker, kind of a general store, and entirely a great couple with whom to hang out and drink some whiskey on a Saturday afternoon. I had been promising to stop by their Westwood, CA.-based pop-up location for months before actually getting around to it and am glad I finally did. They recently wrapped up their tenure in Westwood and are currently looking for a new location for later this year.
I’ve met many couple partners-in-crime in my time running The American Classic. All of them have a special bond, a kind of airy connectedness that transcends the fact that they’re running a for-profit business and presents itself more as an incredible duo who genuinely has fun doing their thing together. This clearly makes it’s way into the shop and the brand itself. Clark & Madison is full of adventure; new places, new faces, and new experiences while still making a gracious nod to the important things in life: fine wares, excellent booze, and the best of times.
I like Dina and Frosti a lot. I don’t write about people and brands I don’t like, hence why we take the time to write each article from scratch and generate all original content but it’s always refreshing to run across a new brand and some new friends doing things their own way. I really like the way they curate their shop, featuring a pleasant mix of eye catching items to get you in the door and beautifully crafted unique pieces to keep you around. Their bag construction is not only high quality but beautiful and unique in the leathers and fabrics they choose to line the bags with. Each piece is clearly hand crafted, not in the chunky DIY type of way, but more so in the loving care and attention to detail visibly devoted to each piece. Click here to read the full article. 

Field Trip: Old North Clothing in Asheville, NC.

Posted on January 2, 2015


I shot this photo set at Old North Clothing in Asheville back in the early summer of 2014 and somehow let these sit for many long months. I only rediscovered these photos after going through my semi-annual photo archiving and realized that for whatever reason this post never went live. That being said, I’m happy to launch it now. The photos may not reflect the current offering at Old North but should give you an idea of how the place feels, what kind of things they typically carry, and why you should absolutely visit.

Asheville has been a part of my family for a number of decades; we’ve had family living in Asheville or nearby for the past 60 years with my grandparents moving there after my great-grandparents in the ’80s. They’ve since passed on but I spent most of my summers in Asheville as a kid, much like my father did when he was young visiting his own grandparents. The major difference between his experience and my own was growing up in a big city and visiting Asheville was, for me, awful. I hated going there, staying in the mountains and rarely venturing into town due to my grandmother’s paranoia of anything urban or progressive. It seemed so backwards from what I was used to and I missed everything about the city. Click here to read the full article.


A Recap of 2014

Posted on December 30, 2014

Happy Holidays!

Happy Holidays to you from The American Classic. Around this time of year we typically spend a lot of time in Missouri, Colorado, and Pennsylvania; this year we’re keeping it St. Louis exclusive while returning home to Los Angeles just in time for the new year. Given my location, I have an inordinate amount of time to work on our annual report so hopefully this one will be as insightful for you all as it is for me. This year has been an interesting one for us. We’ve been absolutely slammed working on some very cool projects with very cool creative companies around the country leaving us the least amount of spare time to work on The American Classic since we started measuring our analytics in 2010. We’ve steadily reduced our features on this site by an average of 14 articles year-after-year for the past four years; this is somewhat intentional and somewhat just a product of focusing our collective attention on a lot of projects all at once. In 2012, I refocused all of our effort on “quality, not quantity” for 2013 and that year we trimmed the fat by 53%, losing unnecessary and somewhat forced article series designed to be low effort grabs at gaining followers. In 2013 alone, we had more visitors, views, and new followers than all of the previous years combined. Less content, better content, more engagement. This was incredible. Everything we hoped to gain out of cutting our publication worked perfectly and we were happier, being able to generate 100% of our own creative. We stopped using content from other providers, focusing solely on creating our own stuff for use on our own site. This decision alone cost us at least 10 articles that year, the remainder of missing articles made up entirely by ones we consciously chose to cut.

This year The American Classic featured 7 individual brands with an unprecedented average of 3 items featured per brand. We featured 6 different shops in 4 different states and visited at lest two dozen more than what you see here. Looking in to 2015, we already have 6 articles written in-full, just needing the photographic content to piece the whole thing together. As I write this, there are still one or two articles set to release in 2014 before the year is up and we’re looking forward to seeing those close out our year.

Our Instagram account had insane growth this year, thanks in large part to the kind dudes over at Snake Oil Provisions. The two photos I shot of them this year alone make up our most popular photos on Instagram since we started our account. We more than doubled our following this year, which comes on the tail of 500% growth in 2013, which I’m very proud of. While this site is our bread and butter, I’m happy to see such exponential growth in another medium for us.

2014 was a year that took a little more re-tooling and re-focusing. I upgraded all of my camera equipment which yielded some amazing photos but also left me shooting on outside projects so much of the time. This is great for my professional life and terrible for The American Classic. The mantra for 2013 was “trim the fat; quality over quantity”. The mantra for 2014 was “maintain” which we certainly could have done a better job of. Our mantra for 2015 is “growth while maintaining quality” and we’re excited to get started on some new programming in the early days of 2015. Be sure to click through all of the images below to see the articles or images on Instagram. Without further ado, here’s our top lists for 2014.

Our Top Posts of 2014:






Our Top Instagram Photos of 2014:

Snake Oil Provisions in an alley. Long Beach, CA.


Snake Oil Provisions in front of their shop. Long Beach, CA.


Ray & Charles Eames Case Study House. Pacific Palisades, CA.


Red Wing Iron Rangers at Lambert International Airport. St. Louis, MO.


Red Wing Iron Rangers in a field. Montgomery, AL.