Unless you’ve been living without the internet on a backwoods Alaskan retreat for the last eight months, chances are you’ve heard of the relatively new Svbscription service from the folks that brought you Portable. In case you haven’t, Svbscription is a luxury curated subscription service for men, released quarterly and based on a one-word theme. The items in the parcel below were curated around the theme of Study, and included an aluminum fountain pen by German manufacturer Kaweco, a suede folio by designer Loden Dager, a copy of the The Yips by author Nicola Barker, and finally two fragrances from Le Labo with a custom engraved metal travel tube. I haven’t been so excited to receive something in a long time, and regularly harassed the mailman until I finally saw a package with that familiar tape. I did my best to open everything slowly and really take it in, but sometimes your enthusiasm gets the best of you. Svbscription curates very high end designer items and custom collaborations, and it is very very likely that you will be receiving something that only a few hundred people in the world own.
The third incarnation, based around the theme of ‘Leisure’ is anticipated to be their best parcel to date, and is set to be released in the beginning of December. Earlier this month, we sat down with Andrew Apostola: co-founder and creative director for Portable, CEO of Svbscription, and probably one of the most down to earth guys in the industry. We decided to present the interview in it’s entirety, discussing topics from the subscription service model, retail in the Web 2.0 era, and what it takes to redesign aging retail models and connect the designer more directly with the consumer.
Would you like to win one of five limited-edition parcels co-curated with Brooklyn Magazine? Details at the bottom of the article!