I live in Santa Monica, CA. which means that the weather is amazing almost all of the time. While you chumps were out shoveling snow, my friend Wes and I were out shooting shirts for Jeffrey George Co. in perfect 75 degree weather. We went to a park near where I live which was jammed with primarily families as well as a pretty massive group of geriatric residents doing tai chi. Santa Monica is home to many different walks of life but predominantly families as well as elderly folks. I do a lot of photo shoots in my neighborhood; it’s a beautiful place. Every time I do, I get a lot of weird looks and a lot of people asking questions. When we shot the Battle Royale of the American Made Shirt in 2012, I was asked no less than 10 times if we were shooting for GQ. Flattering, yes of course but it got the models in a weird mood and suddenly it felt like we had to put on a show of making this a “fashion photo shoot”. I went to 7-11 before we met and grabbed an Arizona Iced Green Tea and shoved it in a paper bag. No one will ask you questions when you’re carrying a tall can in a paper bag. Thusly, we had a very peaceful photo shoot. I had Wes jump in a shopping cart we found just for fun and a homeless man passed us (you can see him in the photo). He didn’t even bat an eye. Perfect camouflage.
Jeffrey George is a young company designing mens shirts and neckwear. Like most companies, this is a great starting point because there are many manufacturers based in the US specializing in these products and they’re quick sells to get a brand off the ground. Everyone needs shirts. I find that just when I think I’ve got enough and won’t be needing any more, something happens (read: life) and I have to replace one or get another for some sort of event. We reviewed two shirts for Jeffrey George: their standard Blue Oxford shirt featuring Japanese oxford cloth and their denim shirt featuring a very lightweight denim, almost like chambray. Click here to read the review and view the photos.